We believe it's time for a care revolution
In the last 20 years, people have bought clothes 400% more than usual. Unfortunately, the apparel industry accounts for 8% of annual global emissions — which could snowball to a vast amount, given our increased consumption rate of clothing.
Over a hundred years in the making, our legacy of better living has transformed households across the world. As we improve your home life, we seek to inspire change — by combining Swedish efficiency with innovative solutions, we aim to shape a more sustainable world.